I’ve made a point to work on as many mediums as possible, and no matter whether it’s print, digital, audio, or visual, the primary obstacle is the same: maintaining focus.
In order to ensure I’m crafting content that stops your target audience in their tracks and motivates specific behavior, I take the time to deeply understand their needs and use language that’s uniquely relevant. (Spoiler alert, this is great for SEO too.)
By combining straightforward communication with a theatrical flair, I give readers the confidence they need to take the next step and stick around year over year.
Education
UX writing fundamentals / UX Content Collective
Copy & stylistic editing / Toronto Metropolitan University
Content marketing / Copyblogger Authority Program
The art of promotional writing / Toronto Metropolitan University
Practical grammar & punctuation / Toronto Metropolitan University
Professional communication / George Brown College
Kind words from past clients
“Jaclyn was extremely easy to work with. She incorporated feedback quickly and within established deadlines. Very pleased with her work and expect to work with her again.”
“Jaclyn is a triple threat: creative, reliable and fun to work with. Her unique storytelling and pithy copywriting never ceases to amaze me - making her my go-to-resource for clients that need to put some verve into their marketing communications programs.”
“Jaclyn brought so much professionalism and talent to this project. Her skills as a writer elevated our video to a level that we wouldn’t have otherwise reached. Jaclyn brings her very rare brand of creativity, warmth and enthusiasm to the table every time. I can’t wait to involve her in my next project and I’d highly recommend her for yours!”
“Jaclyn was able to accurately and clearly define the ‘voice’ for our website. She provided invaluable direction for site-flow and copy. We were able to easily collaborate and she made a great use of billed time. We have used her now for two projects related to our site, and will use her again in the future. Will (and have) highly recommend her.”