From 2012 to 2016, I worked at a cloud accounting company named FreshBooks. While there, I crafted marketing material such as websites, landing pages, email campaigns, blog articles, print assets, and even coffee cups.
The Learnatorium
Tax Time is stressful for everyone, so we built an online hub named The Learnatorium to help small business owners discover useful information and resources in a stress-free way. I created playful yet credible resources and marketing materials to support, including a fictitious persona named The Dean of The Learnatorium to guide customers toward stress-free success.
Emails
In order for potential customers to know if FreshBooks was right for them, they’d need to see all the bells and whistles at their disposal during their free trial — without getting completely overwhelmed. I crafted a multi-part email onboarding series that opened with primary benefits, encouraged key behaviour, then wrapped up with a more direct call to upgrade.
Offline connections mattered just as much as online ones at FreshBooks, so we made sure each piece of print material felt as delightful as our digital experiences. Here you’ll see elements from a marketing activation, updated welcome kit, promotional material for our inaugural book launch, and a sponsored editorial for Business Insider.
CreativeMornings
As part of a wider initiative to gain more of the creative professionals market, we partnered with internationally renowned lecture series, CreativeMornings. After stirring up excitement with our creative base via email, we produced freebies for event attendees, an online hub of bespoke GIFs, plus blog content that positioned us as allies to the community.
Select articles:
Money Talks | How to Start Billing Like a Boss
The Anatomy of an Invoice (That Gets Paid)
